Privacy Policy

Effective and last Modified November 30, 2017

This Privacy Policy (the “Policy”) covers Fadstir, Inc. (“Fadstir”, “we”, “us”, or “our”) and describes the types of information we gather from people using the Fadstir mobile application (the “App”), and how we use such information. The term “Services” as used in this Policy include the App, and any other services on which we include this Policy.

We take privacy seriously and treat all information received in a responsible manner. By downloading or accessing the Services, you agree to be bound by this Policy. If you do not agree to the terms of this Policy, please do not use the Services. Each time you use the Services, the current version of the Policy will apply. When you use the Services, you should check the date of this Policy (marked at the top) and review any changes since the last version.

    About Fadstir’s Services

    Fadstir specializes in creating personalized shopping experiences through its ai Personal Shopper’s “In-store Recommendations” and “Network Recommendations”. We work with online partners to deliver personalized recommendations and make product discovery streamlined for users who visit their websites or mobile applications.

    Our aim is to deliver personalized recommendations by displaying products that you might be interested in, based on your recent browsing behavior or search.

    Example of a “In-store Recommendation” Product recommendation: if you visit and browse on Website/mobile application A, during the same online session, you will see recommendations personalized in real time by products you engage with on Website/mobile application A.

    Example of a “Network Recommendation” Product recommendation: if you visit and browse on Website/mobile application A, on a subsequent online visit to Website/mobile application B, you will see recommendations personalized by products you engaged with on Website/mobile application A.

    With our service, you should receive personalized recommendations that are more relevant for you than the standard product recommendations you would receive without Fadstir.

    Our Technology

    We collect information via tracking cookies and similar technologies placed on a user’s browser or advertising IDs in environments that do not support cookies like mobile applications. These technologies allow us to analyze trends, and identify users’ interests around websites and mobile applications. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on a website.

    Thanks to these technologies, Fadstir “tags” visitors to its partners’ websites and mobile applications. Users tagged by Fadstir are given a technical identifier. At no point does Fadstir collect identifying personal data such as your name or address. Fadstir only analyses the products viewed or the search made by the visitor and pages visited of the partner for whom Fadstir is delivering recommendations.

    Our partners may also place cookies on your browser. Their use is governed by the specific privacy policies of the publishers which can be accessed directly from their websites. To manage Flash cookies, please click here.

    Data Collection and Use

    We do not know who you are. We only collect and use technical data relating to your browsing navigation to display personalized recommendations.

    Data Collected On Fadstir Network

    To serve relevant recommendations, we have to be able to single out patterns but we never willingly store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:

    • events related to your activity on our retail partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website)
    • information related to your device (device type, operating system, version)
    • non-precise information related to your geography and derived from the truncated IP address of your connection (in order to serve you recommendations only for products and services available in your country, region or city)
    • and events related to the Fadstir recommendation serving activity such as the number of recommendations displayed to you.

    We also gather certain information automatically. This information may include browser type, referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and optimize our services.

    We do not use or store full IP address for targeting purposes. Your full IP addresses may only be used by Fadstir for the following purposes:

    • Fraud detection purposes to help alert us to situations which could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time;
    • Sales attribution
    • Marketing reports with aggregated data.

    Data Collected From Trusted Partners

    We can collect technical identifiers from third parties for the purpose of improving our ID syncing and offering you a seamless online experience. These trusted partners commit to only sharing ID syncing information that allows us to link users’ cookies and/or mobile identifiers and to provide an efficient choice mechanism to end-users (opt-out).

    For example, the linking information sourced from our partners could be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value. Our partners may use probabilistic or deterministic methods but in all cases please note that besides the ID syncing information, no other data (whether personally identifying information or non-personal identifying information) that could be collected by our partners in the course of their services are shared with us. Moreover, we require that all our partners provide users with a simple way to opt out from the collection and use of their data.

    We Do Not Collect Any Identifying Information

    We do not know who you are. We do not know your address, your place of work, your date of birth, your email address, your phone number.

    We do not collect hardware-based identifiers such as UDID or MAC Address.

    We do not collect sensitive information (such as religion, political opinion, health…).

    We do not create segments to specifically target children under 16 years old.

    We do not process any information which could be used by Fadstir directly to determine the personal identity of users.

    We collect information in order to increase the relevancy of the recommendations being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of Fadstir’s recommendation services, and to improve performance over time.​

    We May Share Aggregated Data

    We may share aggregated data on the performance of our customers’ campaigns with our subsidiaries or affiliated companies, and we may share aggregated data with our partners. Aggregated data does not permit identification of a partner and does not permit you to be directly identified. We share non-aggregated data only upon approval of our partners and in compliance with our commercial agreements. Non-aggregated data may be stored by third parties such as data-centers and hosting providers who provide their services on our behalf. These companies are authorized to use the information we provide only as necessary to provide these services to us.

    Fadstir Commitments And Adherence

    Fadstir is an early adopter to initiatives of greater transparency and control for users.

    Fadstir supports initiatives of greater transparency and control for users and in particular has been an early adopter to the following initiatives:

    Transfers Of Data Outside EU

    When it comes to data protection and privacy, we impose a high level of requirements to all our partners across the world. Thus, should the relationship with one of our partners involve cross-border data flows outside the European Union, our partner shall formally undertake to comply with the best data protection standards by adhering without any restrictions or limitations to the Standard Contractual Clauses adopted by the European Commission.

    Fadstir uses Amazon Web Services for storing the Fadstir Sponsored Product data. Amazon Web Services participates in the EU-US Privacy Shield framework.

    Data And Security Retention

    We retain the technical data that we collect for up to 18 months from the date of collection.

    Legal Notice

    In certain situations, Fadstir may be required to disclose data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    We may also disclose your information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Fadstir is involved in a merger, acquisition, dissolution or sale of all or a portion of its assets, Fadstir reserves the right to disclose or transfer your information, and you will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.

    Please note that we may update or change this Privacy Policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective.

    Changes To Our Privacy Policy

    Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective.

    Contact Us

    If you have any questions or concerns about this Policy, please feel free to contact us any time at: